Hearts and minds: wartime propaganda

National Exhibition Register

  • Keep Calm and Carry On
    Issued by the Department of Information Keep Calm and Carry On, 1931
    lithograph printed in colour
    Image Credit
    ARTV03584, Image courtesy of the Australian War Memorial

About the exhibition

Propaganda has been used by governments and groups for centuries. By its nature, it seeks to manipulate the audience by presenting an emotion-charged argument.

Over time, the term ‘propaganda’ has attracted a negative connotation, most likely owing to the over-saturation of images and slogans seen in wartime. However, while propaganda can be used to spread misleading messages and incite reactions over rational thought, it can also be used to boost morale and create senses of community, patriotism and duty. Posters were ideal methods of communicating propaganda: impermanent yet public, they were designed to be noticed, and could be printed and distributed quickly in large numbers.

The Memorial holds a collection of more than 10,000 wartime posters from government –issued campaign posters to handmade posters protesting the war in Vietnam. Hearts and Minds: wartime propaganda introduces this collection focusing on Home Front propaganda during the First and Second World Wars.

There are three openings available for hosting this exhibition:

  • 6 October2019 - 15 December 2019
  • 28 April 2020 – 26 June 2020
  • 20 November 2020 – Feb 2021

Please contact to discuss details.

Available Dates and
Exhibition Details

Available dates
01/08/2019 - 01/02/2021
Exhibition size
Between 50-75 sq or running metres
Originating state
Organised by
Australian War Memorial
$0 (exc. freight)
Web Site
Accompanying materials available
Education Kit, Exhibition Tour Manual, Installation Support Available, Interpretative/Didactic Panels, Invitations or Invitation Template, Labels, Media Kit, Public Program Opportunities
Primary contact
Bianca James
Manager, Exhibitions
Australian War Memorial
02 6243 4270
Secondary contact
Ineke Iozzi
02 6243 4291